SatLayer Season Sats² Incentives

September 2024

Industry: Bitcoin, DeFi
Target Audience: Bitcoin holders, DeFi yield farmer
Timeline: September 2024 - August 2025

TLDR

Fresh off SatLayer’s $8M pre-seed raise, I led the design and launch of the airdrop mechanics and GTM strategy to scale retail TVL and restakers ahead of TGE. By partnering with BTC LST protocols (Lombard, Solv, Bedrock), activating KOLs and liquidity providers, and running seasonal campaigns (The Great BTC Meme War, Sui City Bingo), we converted early demand into sustained growth. The program scaled TVL from 100 BTC to 3,600 BTC (~$400M) and weekly active restakers from 0 → 109,946 in under 11 months.

Role

To achieve this, we partnered with leading BTC LST protocols such as Lombard, Solv, and Bedrock, enabling Bitcoin stakers to deposit their wrapped BTC assets on SatLayer and earn points toward the airdrop.

Epoch 1 teaser

We launched with Epoch 1, capping deposits at 100 BTC ($40M) — the cap was filled in under two days, validating strong demand. Building on this success, Epoch 2 expanded into seasonal, time-limited campaigns (The Great BTC Meme War, Sui City Bingo, and more) to sustain user engagement and momentum.

Epoch 2 goes live

In parallel, we activated KOLs, onboarded liquidity providers, and partnered with ecosystem protocols to tap into their communities, amplifying awareness and driving conversions across multiple retail user segments, while interweaving lore building and storytelling

Results

- Epoch 1: 100 BTC TVL cap filled in less than 48 hours
- Epoch 2 → Airdrop: TVL scaled from 100 BTC to 3,600 BTC (~$400M) and weekly active restakers grew from 0 → 109,946 in under 11 months

Skills Utilised

  • Product Marketing
  • Social Media Marketing
  • Brand Marketing
  • Campaign Marketing
  • Partnership Marketing
  • Tokenomics Design
  • TGE