Kisi / Launching 0 to 1x Content Marketing Strategy

November 2015

Industry: B2B SaaS, Real Estate
Target Audience: Office Managers, Coworking Space Owners, High Vistors Turnover Spaces
Timeline: 3-6 months, August to December 2015
Value proposition: Unlock and secure your office spaces with your smartphone

Background

It was 2015, Kisi was fresh out of its $2M seed funding round, and finding product market fit for its cloud-based access control solution.

During my tenure, Kisi was still in the process of figuring out its target audience and its go-to-market distribution strategy. We tested and experimented with various tactics to grow the brand’s lead generation. I was tasked to position Kisi as an expert in office management & security, and to grow the brand’s thought leadership through content marketing channels.

Role

As a junior marketer in a 2-man marketing team, I managed the content calendar where I worked with the Marketing Manager, my reporting officer, to launch new content channels such as Kisi Blog, Success Stories & Kisi Youtube.

2015 version of Kisi Blog

My responsibilities include interviewing clients to organise and produce compelling case studies - e.g. The Farm SoHo, sourcing for and managing freelance writers on Upwork for weekly blog content, editing and creating written, interactive and video content (gifs, static graphic, videos etc.), content management and distribution by reaching out to thought leaders for guest blogging opportunities and curating content to promote for niche social media platforms and weekly email newsletter.

An example of the graphics I have created

Key Results

  1. Achieved a 5x increase in monthly blog traffic UV within 3 months, from 1,000 monthly UV to 5,000 monthly UV.

  2. Customer case studies saw an uplift of marketing leads to sales conversion to 15%.

Skills Utilised

  • Content Production
  • Content Strategy
  • Content Management
  • Social Media Marketing
  • Email Marketing
  • Adobe Premiere Pro
  • Adobe Photoshop