About

Nicole hails from the sunny island of Singapore.

caveat: sailormoon wave

I am a growth marketer. I dipped my toes in crypto, payments & e-commerce industries. Throughout the years, I picked up a variety of experiences helping startups and brands find product-market fit in 0 to 1 environment to scaling hyper user growth from 1 to 100x.

At the fundamentals, great marketicng tells a story. Hence, I like to think of myself as an aspiring storyteller that combines code, design, words, data, interative media to tell the story of your brand and its products. See my publications & content archive here.

I live on the philosophy of action, where I believe knowledge, learned through books or texts are best accompanied by action and experience.

I played competitive football/soccer through my high school to varsity years. Four years post-graduation, I picked up touch rugby and plays competitively during the summer & winter leagues. In my free time, I like playing strategy games and surfing the net absorbing useless history and mythology facts.

Find me on Linkedin or ping me at nico.thyun@gmail.com.